Factibilidad para la instalación de una empresa comercializadora de productos agrícola en el cantón Ventanas, período 2012

This tesis the feasibility of collecting and selling corn, soybeans and beans beans in the canton in Ventanas, Los Ríos province, is created with the purpose of offering consumers (exporters), an alternative to continue exporting a product of good quality but on a large scale. The market study allowed the Center to learn, which is your demand and offer in addition to knowing your unsatisfied demand, meet potential clients, the preferences of the consumer. From the census taken points out about the willingness to pay of potential consumer, their tastes and preferences, place and frequency of purchase, which shows us the existence of commercial viability for the establishment of the project. Currently the marketing of corn, soybeans and beans has been a process that has not been able to overcome due to intermediaries. Due to this problem, the proposal for creation of a center of collection is based on principles of equity and fair pay while maintaining quality in a tech and organized manner. The technical study, allowed to know the installed capacity of the trading company, which must be consistent with the level of production of the farmers, which will provide, so also the location of the collection Center making a contact close to the producers to receive the product, in the engineering of the tesis mentioned which are marketing processes, infrastructure, labor, equipment, logistical elements. The financial study allowed us to identify as truthful and consistent amount of initial investment of $ 516.283,01 with and TIR of 49.93% and a recovery period two year.

• Autor principal: Cedeño Álvarez, Maira Zulema (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2013
• Matèries: Empresa; Comercializadora; Productos agrícolas; Cantón Ventanas
• Accés en línia: http://repositorio.uteq.edu.ec/handle/43000/5338