Gestión publicitaria aplicada a la facultad de ciencias pecuarias de la Universidad Técnica Estatal De Quevedo para promocionar sus productos, año 2016. Propuesta de campaña publicitaria

This research was conducted at the Experimental Farm “La María” of the city of Quevedo, Los Rios province, geographically located at 1°04’48.8’’ south latitude and 79°30’03.4’’ the of western length, in a subtropical zone. The overall project objective was to evaluate the advertising management applied by the Faculty of Animal Science at the State Technical University of Quevedo in promoting their products. For the development of research deductive and inductive methods were applied to determine the issue of products based on the strategies applied in the markt, and the analytical method to study was also applied, explain and understand user behaviour with respect to product. He appealed to the population of the State Technical University of Quevedo, where the formula of finite populations two surveys to meet several criteria was applied, giving the fisrt sample of 210 general workers of the University, while the other sample was 368 students from the same university, also an interview with the marketing manager applied to abtain a more accurate current state possessing products Science Faculty of Animal Husbandry, data that help to analyse the investigation. The development of an advertising campaign features a number of features, surch as the realization of the advertising brief, it contributes to the development of the campaign, helping to determine the market analysis, competition and product faculty also campaign advertising presents a corporate manual of livestock product where the correct use of an image samples, and also supports the development of advertising strategy which is designed different types of advertisng such as: a billboard, flyers, posters and banners to help to greater product marketing, achivieving in the mind of the consumer recognition and identification.

• Hovedforfatter: Parrales Noriega, Gabriela Fernanda (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2016
• Fag: Gestión publicitaria; promocionar; productos
• Online adgang: http://repositorio.uteq.edu.ec/handle/43000/1838