Plan de marketing para la comercialización de cuatro hortalizas orgánicas de frutos en el cantón El Empalme, provincia del Guayas, año 2014.

The importance of organic vegetables in Ecuador generate productive income now producers and traders because it is a food product that improves living standards while maintaining healthy the people who consume it, because today man You tend to worry more about their food. It was necessary to carry out surveys to a segment of the population included 389 people, housewives and parents and public in general, information which formed the basis for the analysis of the data produced the final result of the survey indicates that 99%, it can be seen consuming whether organic or non-organic vegetables and only one obvious tiny part that makes up 1% said they did not consume vegetables for this is important to capture at least 10% of the market of plant products as tomato, pepper, cucumber, eggplant, vegetable covers products "Little Shop" available in the marketing of shops and markets Empalme. At present, the marketing of vegetables Little Shop has a corporate image, no advertising and promotional strategies to market their products to the consumer, negatively impacting sales and recognition of trading with the above is It generates the need for a marketing plan to increase sales volumes, capturing and loyalty of customers. Specified by the execution of the marketing plan is created to obtain adequate and accurate information of the marketer The Tiendita to establish strategies that indicates the recognition of trading based on the corporate image, advertising and promotion, helping to have better management and control trading in Little Shop.

• Hlavní autor: Quimis Lino, Isidro Javier (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2015
• Témata: Plan de marketing; Comercialización; Hortalizas orgánicas
• On-line přístup: http://repositorio.uteq.edu.ec/handle/43000/2308