Plan de Medios Publicitarios para Comisariato “El Ahorro” ubicado en el Cantón Quinsaloma, segundo semestre del 2011

Commissary the saving is an organization of private, located in the canton Quinsaloma character province of Los Ríos. According to the investigated 19% of persons acquires its products in the commissary savings, in what has to do with promotions as first factor people consider have discounts with 39%, followed by draws for travel with 27%, very followed by purchase orders free with 21% and lastly draw for appliances with 13%. In what has to do with improvements or changes for commissary the saving, 46% of people prefer to improve attention in the business, followed by change of image with 28% and prices with 26%. Through surveys conducted in the canton Quinsaloma conclude commissary the savings does not have much reception at citizenship, competition offers better care, however the business has variety and quality in their products. Currently the business of sale of food products in the Quinsalomacanton, is increasing with ease due to the new styles of life that consumers are adopting so it is considered an opportunity to promote to commissary savings

• מחבר ראשי: Naranjo Sierra, Alex Xavier (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2012
• נושאים: Medios publicitarios; Comisariato; Cantón Quinsaloma
• גישה מקוונת: http://repositorio.uteq.edu.ec/handle/43000/4410