Producción audiovisual para promover el turismo del cantón Caluma

In This research, an Audiovisual Production has been developed to promote tourism in the Caluma Canton, called "Caluma more than a Canton". Which emerged as an option to encourage all people to visit the columnar, to know their culture, traditions, gastronomy, tourist sites and nature in general. In this way potentiate tourism in a general way for the benefit of the collectivity in general. For the correct development and fulfillment of this research project was raised the use of technological audiovisual tools that allowed the elaboration of a production with high standards of quality, being able to visualize the work Digital on different devices (computers, tablets, smartphones, smartTv's, etc.). Inside the work you will be able to visualize information about the canton in a didactic way, the same one that is supported with a wide visual and sonorous material that give to know the tourist sites with which it counts. The diffusion of audiovisual production was made using the digital platforms Facebook and YouTube official sites of the GAD, furthermore these are perfectly adapted to the digital media most used by the inhabitants of the canton of the columnar According to previous surveys. Finally, it was concluded that the audiovisual production developed caused a great impact on the inhabitants of the Canton Caluma, since through this work it was possible to know in greater detail the different tourist sites, gastronomy of the sector, Existing lodging places and night recreation centers. It can Also be noted that audiovisual work has a number of innovative resources that caused an impact to the target audience, generating positive reactions, accompanied by approval messages to the work carried out. Keywords: tourism, recreation, advertising, audiovisual production, digital platforms.

• প্রধান লেখক: Vega Herdoíza, Emerson Adrián (author)
• বিন্যাস: bachelorThesis
• ভাষা: spa
• প্রকাশিত: 2019
• বিষয়গুলি: Turismo; Recreación; Publicidad; Producción audiovisual; Plataformas digitales
• অনলাইন ব্যবহার করুন: http://repositorio.uteq.edu.ec/handle/43000/3699