Plan de marketing para la empresa Marathon Sport en el cantón Quevedo, año 2010-2011.

MarathonSportis a companyengaged in the manufactureand distribution ofsports products, is located in the premises of theshoppingtripin the city ofQuevedo. Thispresentmarketingplanto determinethe tastesand preferencesof consumers in thepositioning of the companyMarathonsportin the city ofQuevedo, will be held inthe same citytaking as samplethe populationofSt. Camillusto conducta littlemarket research. Itaims to positionthe company inthe consumer's mindbecause itis new to themarketQuevedo, so has the recognitionithasbecause of itsquality products andnationalbrands, isimportant tothis projectbecausethat inour citythere were nopremisesisrecognizedasMarathonSportand needto know what arethe preferencesconsumers havewith respecttosporting goods. Therefore themain objectiveis to designa marketing planthat allowsyou to publicizethe situationof the company inthe city, analyze theinternal and external situationofthe companyto knowtheir strengths, weaknesses, opportunities andthreats, and its proposed objectives andstrategyto helpestablishthe companypositioningof it,there will be apromotionalplanin orderto publicizethe promotionsmade withinSportMarathon, there will be radio and printadvertising, flyerswill be distributedso as to givetoknow the location andthe company's productsin the city. The budgetplanto investinpromotionalandqbe giventrainingstaffis $3.492.18Finallywe havethe recommendationsand conclusionsof thisplanwerealsoconcludedwith the bibliography andannexes.

• 1. Verfasser: Andrade Solorzano, Jacinta Magdalena (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2012
• Schlagworte: Empresa Marathon Sport
• Online Zugang: http://repositorio.uteq.edu.ec/handle/43000/2520