Plan de marketing para el departamento de turismo del Gobierno Autónomo Descentralizado Municipal del cantón Valencia 2012

The global tourism industry has grown gradually, and is being recognized tourism as a source of income for a country, which requires specific actions and programs for development and complementary. In our country, tourism is considered one of the main production lines, which benefit the population by improving their quality of life. The Municipality of Valencia has an obvious opportunity in tourism for its natural and cultural wealth, which makes the proposal has raised important to know what is the demand in the spot and thus to promote and disseminate the attractions, allowing positioning them in the market, and which seeks to increase the number of visitors. In developing this marketing plan is a step for the development of tourism in the entire area, which will provide benefits to the community by offering new job opportunities and a better economic reach more than strengthen their identity and traditions. In order to strengthen and increase the flow of visitors to tourist operations have been developed a number of market strategy, which are aimed at positioning the Canton Valencia as number one destination in the management of sustainable tourism in the Community responsible Ecuador. For the present work was used a research methodology through surveys which determine whether the area might be Canton Valencia tour was optimal outcome. Also through surveys use the tools of self-analysis of the strengths, weaknesses, opportunities and threats (SWOT). This allowed to identify the main problems facing the tourism enterprises and consequently proposes strategies for improvement. Two major problems evidenced in most tourism operations were difficult to attract visitors and weakness in the use of marketing tool. Was used as the distribution strategies for different media tactics to improve the stay of tourists, designs to implement the tourist signage, sign with pictogram and directional arrows, totem, fences, tables of information. Analyzing the results of our project to see if it is feasible to four-year project with the data of income and expenses for the first year provides an effective utility of $ 4,934. There has been a flow analysis it is of vital importance to the project because it allows us to make important decisions, according to the data obtained is noted that the proposal is positive, descriptive analysis has the advantage to achieve better level of information for decision-making, so it made a projection to four years to measure and compare results to a better understanding of the status of the proposal, resulting in the four years a net flow of 302,784, estimating this net Present value (NPV) $ 47,696 we can say that the projection covers four years if $ 47,697 is the net present value of the investment up staying a net profit of 255,087 on the four years, therefore, reached a favorable increase for each year of $ 63.771.75 and simultaneously increase the number of visits to the Canton Valencia. Also arises implement a system to information through the Internet and other communication technologies, the initial step in the fulfillment of this goal is to build a website with enough information, and create a blog online consultation and distribution, photographs and testimonies

• Hoofdauteur: Estrella Mora, Ninfa Vanessa (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2012
• Onderwerpen: Plan de marketing; Departamento de turismo; GAD Valencia
• Online toegang: http://repositorio.uteq.edu.ec/handle/43000/4367