Plan de mejoramiento de la calidad del servicio en la Distribuidora Gino´s helados, en la ciudad de Santo Domingo de los Colorados, provincia de Santo Domingo de los Tsáchilas, año 2013

When this work was done in the Gino's ice cream distributor in the city of Santo Domingo de los Colorados, Province of Santo Domingo de los Tsáchilas, located in the National Cooperative Tarqui streets and lot forty. The first data collected and extracted from the present investigation are tests to define what are the weaknesses that exist within the distribution, for which interviews were used as a method and analysis, interviews were applied to the Utility Owner and employees. The interviews were applied to the employees are more important as analyzing the responses you can check which are the causes of poor service quality. The poor performance of the functions of the manager is one of several reasons why there is poor service by employees which affects mostly the Distributor as the absence of a good attention to these consumers will opt for choosing another distribution by type of service they are receiving. Another important point is the consumer opinion according to question 5 of the survey, 70% felt that the care given by the employees of the distributor is excellent, in question 2, it follows that they are not giving attention as expected, this is for the reason that employees do not pay attention to the needs of that product by 51% of people To improve the service is to benefit the implementation of the Pan Improvement of the quality of service.

• Hovedforfatter: Gaona Cuenca, Maritza Gricelda (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2013
• Fag: Calidad de servicios; Distribuidora; Gino´s helados; Santo Domingo
• Online adgang: http://repositorio.uteq.edu.ec/handle/43000/5503