Gestión publicitaria y su incidencia en el posicionamiento de Supertienda “Quinsaloma” del Cantón Quinsaloma, año 2016

The study focused on advertising management and its impact on the positioning of "Quinsaloma" Superintendent of Canton Quinsaloma, established based on the problematic How advertising management affects the positioning of SuperTienda "Quinsaloma", managing to set out the main objectives that Consisted in investigating the communication and advertising strategies employed, in addition to determining the impact that it generates among the users, allowed to know the influence of the corporate image in the positioning that the users or clients have to achieve to propose the design of a communication campaign in the Execution of the advertising management, in terms of the types of research, methods and techniques employed, the characteristics of the research were taken into account, these being: bibliographical, descriptive and field. The population was able to collect data and information through direct observations, surveys and interviews based on the study indicators, obtaining as conclusions of the research, advertising communication currently applied SuperTienda "Quinsaloma" is very low, is evident due to the little knowledge That the inhabitants have about it, in addition the corporate image in the users or clients of the Superintendent "Quinsaloma" presents a weak positioning; The image does not show something representative to the activity offered in the market, encouraging the development of a campaign using the various media such as spot, radio, print, posters, flyers, roll up, billboards, signs, social networks among others Generate an investment of $ 5,540.00 to manage the increased positioning of the Super Shop in the Canton.

• Päätekijä: Mestanza Benavides, Kerly Janeth (author)
• Aineistotyyppi: bachelorThesis
• Kieli: spa
• Julkaistu: 2016
• Aiheet: Gestión; publicidad; posicionamiento
• Linkit: http://repositorio.uteq.edu.ec/handle/43000/1841