Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors

Clothing reuse is a consumer disposal behavior that has been underexplored, although it has important consequences for the society. From the perspective of customer-dominant logic, reusing clothing is a consumer value creation behavior. To measure this tendency, we conducted a mixed method study in...

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Autor principal: Cruz-Cárdenas, Jorge (author)
Altres autors: Guadalupe-Lanas, Jorge (author), Velin, Margarita (author)
Format: article
Idioma:eng
Publicat: 2019
Accés en línia:https://www.sciencedirect.com/science/article/abs/pii/S0148296318305964
https://hdl.handle.net/20.500.14809/3068
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