The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects

Within the framework of consumer behaviour, products received as gifts are a complex accumulation of values and meanings that continue to change over time, from their origin as primarily commercial products until their disposition. Through a survey of 1088 adults in Ecuador, a Latin American country...

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সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Cruz-Cárdenas, Jorge (author)
বিন্যাস: article
ভাষা:eng
প্রকাশিত: 2014
অনলাইন ব্যবহার করুন:https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12075
https://hdl.handle.net/20.500.14809/3582
ট্যাগগুলো: ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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author Cruz-Cárdenas, Jorge
author_facet Cruz-Cárdenas, Jorge
author_role author
collection Repositorio Universidad Tecnológica Indoamérica
dc.creator.none.fl_str_mv Cruz-Cárdenas, Jorge
dc.date.none.fl_str_mv 2014
2022-07-04T15:18:20Z
2022-07-04T15:18:20Z
dc.identifier.none.fl_str_mv https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12075
https://hdl.handle.net/20.500.14809/3582
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv International Journal of Consumer Studies. Volume 38, Issue 2, Pages 139 - 145
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:Repositorio Universidad Tecnológica Indoamérica
instname:Universidad Tecnológica Indoamérica
instacron:UTI
dc.title.none.fl_str_mv The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
description Within the framework of consumer behaviour, products received as gifts are a complex accumulation of values and meanings that continue to change over time, from their origin as primarily commercial products until their disposition. Through a survey of 1088 adults in Ecuador, a Latin American country with a high level of collectivism, this study aimed to determine the predictors of the gift's status in the receiver's life. Results showed that the comparison of the giver's and receiver's resources and ages, the receiver's liking for the product received, being a gift from a first-time giver, the receiver's satisfaction with the experience and the impact of the gift on the giver-receiver relationship were significant predictors of whether a commercial product received as a gift would become a special, common or hated object for the receiver. © 2014 John Wiley & Sons Ltd.
eu_rights_str_mv openAccess
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publishDate 2014
publisher.none.fl_str_mv International Journal of Consumer Studies. Volume 38, Issue 2, Pages 139 - 145
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spelling The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objectsCruz-Cárdenas, JorgeWithin the framework of consumer behaviour, products received as gifts are a complex accumulation of values and meanings that continue to change over time, from their origin as primarily commercial products until their disposition. Through a survey of 1088 adults in Ecuador, a Latin American country with a high level of collectivism, this study aimed to determine the predictors of the gift's status in the receiver's life. Results showed that the comparison of the giver's and receiver's resources and ages, the receiver's liking for the product received, being a gift from a first-time giver, the receiver's satisfaction with the experience and the impact of the gift on the giver-receiver relationship were significant predictors of whether a commercial product received as a gift would become a special, common or hated object for the receiver. © 2014 John Wiley & Sons Ltd.International Journal of Consumer Studies. Volume 38, Issue 2, Pages 139 - 1452022-07-04T15:18:20Z2022-07-04T15:18:20Z2014info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttps://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12075https://hdl.handle.net/20.500.14809/3582enghttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Tecnológica Indoaméricainstname:Universidad Tecnológica Indoaméricainstacron:UTI2022-07-09T15:08:36Zoai:repositorio.uti.edu.ec:20.500.14809/3582Institucionalhttps://repositorio.uti.edu.ec/Institución privadahttps://indoamerica.edu.ec/https://repositorio.uti.edu.ec/oai.Ecuador...opendoar:02022-07-09T15:08:36Repositorio Universidad Tecnológica Indoamérica - Universidad Tecnológica Indoaméricafalse
spellingShingle The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
Cruz-Cárdenas, Jorge
status_str publishedVersion
title The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
title_full The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
title_fullStr The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
title_full_unstemmed The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
title_short The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
title_sort The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
url https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12075
https://hdl.handle.net/20.500.14809/3582