The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
Within the framework of consumer behaviour, products received as gifts are a complex accumulation of values and meanings that continue to change over time, from their origin as primarily commercial products until their disposition. Through a survey of 1088 adults in Ecuador, a Latin American country...
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| Glavni autor: | |
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| Format: | article |
| Jezik: | eng |
| Izdano: |
2014
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| Online pristup: | https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12075 https://hdl.handle.net/20.500.14809/3582 |
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