The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
Within the framework of consumer behaviour, products received as gifts are a complex accumulation of values and meanings that continue to change over time, from their origin as primarily commercial products until their disposition. Through a survey of 1088 adults in Ecuador, a Latin American country...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | article |
| Sprache: | eng |
| Veröffentlicht: |
2014
|
| Online Zugang: | https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12075 https://hdl.handle.net/20.500.14809/3582 |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen Schreiben Sie den ersten Kommentar!