Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology

The process that human mind follows to buy any article involves a series of steps. This work reflects from a neuropsychological point of view, the implication that executive functions have in this process. Inhibitory control, emotional regulation, decision making, planning, cognitive flexibility, er...

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Päätekijä: Ramos-Galarza, Carlos (author)
Muut tekijät: Bolaños-Pasquel, Mónica (author)
Aineistotyyppi: article
Kieli:eng
Julkaistu: 2023
Linkit:https://link.springer.com/chapter/10.1007/978-981-99-0333-7_31
https://hdl.handle.net/20.500.14809/6074
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author Ramos-Galarza, Carlos
author2 Bolaños-Pasquel, Mónica
author2_role author
author_facet Ramos-Galarza, Carlos
Bolaños-Pasquel, Mónica
author_role author
collection Repositorio Universidad Tecnológica Indoamérica
dc.creator.none.fl_str_mv Ramos-Galarza, Carlos
Bolaños-Pasquel, Mónica
dc.date.none.fl_str_mv 2023-12-11T17:41:52Z
2023-12-11T17:41:52Z
2024
dc.identifier.none.fl_str_mv https://link.springer.com/chapter/10.1007/978-981-99-0333-7_31
https://hdl.handle.net/20.500.14809/6074
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv Smart Innovation, Systems and Technologies. Volume 344, Pages 431 - 438. 2024. International Conference on Marketing and Technologies, ICMarkTech 2022. Santiago De Compostela. 1 December 2022 through 3 December 2022
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:Repositorio Universidad Tecnológica Indoamérica
instname:Universidad Tecnológica Indoamérica
instacron:UTI
dc.title.none.fl_str_mv Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
description The process that human mind follows to buy any article involves a series of steps. This work reflects from a neuropsychological point of view, the implication that executive functions have in this process. Inhibitory control, emotional regulation, decision making, planning, cognitive flexibility, error correction, and internal language regulating behavior are the executive functions that are analyzed on the possibility of generating an automatic or conscious behavior to make a purchase, for example, when an article is acquired because there is the need versus when a purchase is made only because of impulsive. As conclusion, evidence of the complex dynamics when buying a thing is left, where it is possible to consider executive functions for future marketing campaigns, thus, increase the sales of a specific product.
eu_rights_str_mv openAccess
format article
id UTI_373afd020ad4dc7fea5a2a10de484475
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institution UTI
instname_str Universidad Tecnológica Indoamérica
language eng
network_acronym_str UTI
network_name_str Repositorio Universidad Tecnológica Indoamérica
oai_identifier_str oai:repositorio.uti.edu.ec:20.500.14809/6074
publishDate 2023
publisher.none.fl_str_mv Smart Innovation, Systems and Technologies. Volume 344, Pages 431 - 438. 2024. International Conference on Marketing and Technologies, ICMarkTech 2022. Santiago De Compostela. 1 December 2022 through 3 December 2022
reponame_str Repositorio Universidad Tecnológica Indoamérica
repository.mail.fl_str_mv .
repository.name.fl_str_mv Repositorio Universidad Tecnológica Indoamérica - Universidad Tecnológica Indoamérica
repository_id_str 0
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0/
spelling Why Do We Buy Things that We Don’t Need: Reflections from NeuropsychologyRamos-Galarza, CarlosBolaños-Pasquel, MónicaThe process that human mind follows to buy any article involves a series of steps. This work reflects from a neuropsychological point of view, the implication that executive functions have in this process. Inhibitory control, emotional regulation, decision making, planning, cognitive flexibility, error correction, and internal language regulating behavior are the executive functions that are analyzed on the possibility of generating an automatic or conscious behavior to make a purchase, for example, when an article is acquired because there is the need versus when a purchase is made only because of impulsive. As conclusion, evidence of the complex dynamics when buying a thing is left, where it is possible to consider executive functions for future marketing campaigns, thus, increase the sales of a specific product.Smart Innovation, Systems and Technologies. Volume 344, Pages 431 - 438. 2024. International Conference on Marketing and Technologies, ICMarkTech 2022. Santiago De Compostela. 1 December 2022 through 3 December 20222023-12-11T17:41:52Z2023-12-11T17:41:52Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttps://link.springer.com/chapter/10.1007/978-981-99-0333-7_31https://hdl.handle.net/20.500.14809/6074enghttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Tecnológica Indoaméricainstname:Universidad Tecnológica Indoaméricainstacron:UTI2023-12-11T19:45:46Zoai:repositorio.uti.edu.ec:20.500.14809/6074Institucionalhttps://repositorio.uti.edu.ec/Institución privadahttps://indoamerica.edu.ec/https://repositorio.uti.edu.ec/oai.Ecuador...opendoar:02023-12-11T19:45:46Repositorio Universidad Tecnológica Indoamérica - Universidad Tecnológica Indoaméricafalse
spellingShingle Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology
Ramos-Galarza, Carlos
status_str publishedVersion
title Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology
title_full Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology
title_fullStr Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology
title_full_unstemmed Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology
title_short Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology
title_sort Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology
url https://link.springer.com/chapter/10.1007/978-981-99-0333-7_31
https://hdl.handle.net/20.500.14809/6074