Temporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
nnovative consumers are very important to today’s businesses as they are the first adopters of new products. This article seeks to contribute to the existing knowledge on the characteristics and traits that innovative consumers possess by focusing on the temporal orientation of said consumers. The c...
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| その他の著者: | , , |
| フォーマット: | article |
| 言語: | eng |
| 出版事項: |
2021
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| オンライン･アクセス: | https://link.springer.com/chapter/10.1007%2F978-3-030-80094-9_24 https://hdl.handle.net/20.500.14809/3249 |
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Technology and Innovation Report 2015: fostering innovation policies for industrial development
