Virtual Reality as a Learning Mechanism: Experiences in Marketing

Virtual reality or VR is the simulation of a real or imaginary environment, which can be experienced as an abstraction of the real environment, which in turn allows the user to interact through a technological device within that simulation. Likewise, the user has the ability to modify the surroundin...

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Bibliographic Details
Main Author: Ramos-Galarza, Carlos (author)
Other Authors: Bolaños-Pasquel, Mónica (author), Cruz-Cárdenas, Jorge (author)
Format: article
Language:eng
Published: 2023
Online Access:https://link.springer.com/chapter/10.1007/978-981-99-0333-7_43
https://hdl.handle.net/20.500.14809/6075
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