Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries
This study investigates the predictors of the use of technology-based products and services in Ecuador (a Latin American developing country) and Russia (an emerging economy). A comparative study helps predict the use of four technology-based services, and tests the predicting capacity of demographic...
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| Other Authors: | , , , |
| Format: | article |
| Language: | eng |
| Published: |
2019
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| Online Access: | https://www.sciencedirect.com/science/article/pii/S0040162519310704 https://hdl.handle.net/20.500.14809/3059 |
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