Neuromarketing: Current Applications in Favor of Consumerism
Neuromarketing is an innovative branch of neuroscience that seeks to provide for the consumer’s wishes through the understanding of its brain structure, which will allow to comprehend and develop products or publicity that can be more attractive, new and attached to what has been created. Neuromarke...
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| Format: | article |
| Language: | eng |
| Published: |
2022
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| Online Access: | https://link.springer.com/chapter/10.1007/978-981-16-9268-0_32 https://hdl.handle.net/20.500.14809/3012 |
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Neuromarketing