Neuromarketing: Current Applications in Favor of Consumerism

Neuromarketing is an innovative branch of neuroscience that seeks to provide for the consumer’s wishes through the understanding of its brain structure, which will allow to comprehend and develop products or publicity that can be more attractive, new and attached to what has been created. Neuromarke...

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Bibliografiska uppgifter
Huvudupphovsman: López, María Judith (author)
Övriga upphovsmän: Ramos-Galarza, Carlos (author)
Materialtyp: article
Språk:eng
Publicerad: 2022
Länkar:https://link.springer.com/chapter/10.1007/978-981-16-9268-0_32
https://hdl.handle.net/20.500.14809/3012
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