Psychological Factors that Influence Decision Making at the Time of Purchase
In the buying process there are several factors that determine consumer behavior, which is a central topic of interest in the Neuromarketing research line. In this article we reflect on psychological factors that influence this context: Following fashion stereotypes, the role of the frontal lobe, pr...
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| Natura: | article |
| Lingua: | eng |
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2024
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| Accesso online: | https://link.springer.com/chapter/10.1007/978-981-97-1552-7_36 https://hdl.handle.net/20.500.14809/7035 |
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| author | Ramos-Galarza, Carlos |
| author2 | Silva, Micaela Cruz-Cárdenas, Jorge Bolaños-Pasquel, Mónica |
| author2_role | author author author |
| author_facet | Ramos-Galarza, Carlos Silva, Micaela Cruz-Cárdenas, Jorge Bolaños-Pasquel, Mónica |
| author_role | author |
| collection | Repositorio Universidad Tecnológica Indoamérica |
| dc.creator.none.fl_str_mv | Ramos-Galarza, Carlos Silva, Micaela Cruz-Cárdenas, Jorge Bolaños-Pasquel, Mónica |
| dc.date.none.fl_str_mv | 2024-08-07T20:11:03Z 2024-08-07T20:11:03Z 2024 |
| dc.identifier.none.fl_str_mv | https://link.springer.com/chapter/10.1007/978-981-97-1552-7_36 https://hdl.handle.net/20.500.14809/7035 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Smart Innovation, Systems and Technologies. Volume 386, Pages 539 - 548 |
| dc.rights.none.fl_str_mv | https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Tecnológica Indoamérica instname:Universidad Tecnológica Indoamérica instacron:UTI |
| dc.title.none.fl_str_mv | Psychological Factors that Influence Decision Making at the Time of Purchase |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | In the buying process there are several factors that determine consumer behavior, which is a central topic of interest in the Neuromarketing research line. In this article we reflect on psychological factors that influence this context: Following fashion stereotypes, the role of the frontal lobe, product purchase anxiety, the psychology behind colors, and personality traits that influence the buying process. The methodology followed was the review of classic research and theories that allowed us to analyze the psychological factors involved in the buying process. The article ends by discussing the need to understand the factors discussed in this research in order to better understand consumer behavior. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | UTI_dfbf8e41f28cb2916c8fc318770d990b |
| instacron_str | UTI |
| institution | UTI |
| instname_str | Universidad Tecnológica Indoamérica |
| language | eng |
| network_acronym_str | UTI |
| network_name_str | Repositorio Universidad Tecnológica Indoamérica |
| oai_identifier_str | oai:repositorio.uti.edu.ec:20.500.14809/7035 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Smart Innovation, Systems and Technologies. Volume 386, Pages 539 - 548 |
| reponame_str | Repositorio Universidad Tecnológica Indoamérica |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Tecnológica Indoamérica - Universidad Tecnológica Indoamérica |
| repository_id_str | 0 |
| rights_invalid_str_mv | https://creativecommons.org/licenses/by/4.0/ |
| spelling | Psychological Factors that Influence Decision Making at the Time of PurchaseRamos-Galarza, CarlosSilva, MicaelaCruz-Cárdenas, JorgeBolaños-Pasquel, MónicaIn the buying process there are several factors that determine consumer behavior, which is a central topic of interest in the Neuromarketing research line. In this article we reflect on psychological factors that influence this context: Following fashion stereotypes, the role of the frontal lobe, product purchase anxiety, the psychology behind colors, and personality traits that influence the buying process. The methodology followed was the review of classic research and theories that allowed us to analyze the psychological factors involved in the buying process. The article ends by discussing the need to understand the factors discussed in this research in order to better understand consumer behavior.Smart Innovation, Systems and Technologies. Volume 386, Pages 539 - 5482024-08-07T20:11:03Z2024-08-07T20:11:03Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttps://link.springer.com/chapter/10.1007/978-981-97-1552-7_36https://hdl.handle.net/20.500.14809/7035enghttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Tecnológica Indoaméricainstname:Universidad Tecnológica Indoaméricainstacron:UTI2024-11-07T14:35:07Zoai:repositorio.uti.edu.ec:20.500.14809/7035Institucionalhttps://repositorio.uti.edu.ec/Institución privadahttps://indoamerica.edu.ec/https://repositorio.uti.edu.ec/oai.Ecuador...opendoar:02024-11-07T14:35:07Repositorio Universidad Tecnológica Indoamérica - Universidad Tecnológica Indoaméricafalse |
| spellingShingle | Psychological Factors that Influence Decision Making at the Time of Purchase Ramos-Galarza, Carlos |
| status_str | publishedVersion |
| title | Psychological Factors that Influence Decision Making at the Time of Purchase |
| title_full | Psychological Factors that Influence Decision Making at the Time of Purchase |
| title_fullStr | Psychological Factors that Influence Decision Making at the Time of Purchase |
| title_full_unstemmed | Psychological Factors that Influence Decision Making at the Time of Purchase |
| title_short | Psychological Factors that Influence Decision Making at the Time of Purchase |
| title_sort | Psychological Factors that Influence Decision Making at the Time of Purchase |
| url | https://link.springer.com/chapter/10.1007/978-981-97-1552-7_36 https://hdl.handle.net/20.500.14809/7035 |