Psychological Factors that Influence Decision Making at the Time of Purchase
In the buying process there are several factors that determine consumer behavior, which is a central topic of interest in the Neuromarketing research line. In this article we reflect on psychological factors that influence this context: Following fashion stereotypes, the role of the frontal lobe, pr...
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| Altres autors: | , , |
| Format: | article |
| Idioma: | eng |
| Publicat: |
2024
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| Accés en línia: | https://link.springer.com/chapter/10.1007/978-981-97-1552-7_36 https://hdl.handle.net/20.500.14809/7035 |
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