Psychological Factors that Influence Decision Making at the Time of Purchase

In the buying process there are several factors that determine consumer behavior, which is a central topic of interest in the Neuromarketing research line. In this article we reflect on psychological factors that influence this context: Following fashion stereotypes, the role of the frontal lobe, pr...

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主要作者: Ramos-Galarza, Carlos (author)
其他作者: Silva, Micaela (author), Cruz-Cárdenas, Jorge (author), Bolaños-Pasquel, Mónica (author)
格式: article
语言:eng
出版: 2024
在线阅读:https://link.springer.com/chapter/10.1007/978-981-97-1552-7_36
https://hdl.handle.net/20.500.14809/7035
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