Plan de marketing de una empresa de servicio de apoyo a la ama de casa en la ciudad de Machala.

Currently the labor and economic situation of our country, goes through a critical social state, where to undertake every day is more difficult but not impossible. Starting from this great need where men and women currently work outside the home and the home is neglected for hours or many times for weeks, our idea is born marketing plan for the development of a company that provides services of "support and assistance to The housewife "in the city of Machala, an innovative, profitable idea that represents the income opportunity for many profesional, Within the province of gold, and specifically in the city of machala, the pace of life in which its citizens develop is chaotic. For this reason, and being aware of the hard work involved in being a housewife, we have developed the idea of a marketing plan for the development of a company providing "support and assistance to the housewife" in the city of machala , The idea is based on similar projects developed in countries like Italy and Spain. Taking into account real experiences developed in those countries, the care of the home is something extremely important and for this it always requires the presence of the housekeeper, but it is also known that today the woman is more independent and seeks her growth Professional however can not neglect your home, nor the members of your family, Our idea is based specifically on satisfying the need for women to have equity and that the opportunity for professional development does not harm their daily family life. Once the entire research plan has been developed and the analysis of the same, we can propose the optimal development of our activities as a company called 24h servis, knowing the present needs of who will be our customers and in turn projecting us to the same in the future, Realizing market segmentations that allow us to create new niches of potential customers in the future, developing a competent action plan to achieve a correct participation in the market and thus be on par with any substitute product, The relationship with our customers will be directly, through the call center channel will contact directly with an operator who in turn and upon the request of the initial customer, will refer to the professional according to the service to offer and provide, Our way of offering by service will be massive, entering a global market, we go to the homemakers of the city of machala, who have a medium high purchasing power, and who in turn do not have the time to develop activities home, Being a wide range of services that we offer, as income to our company will come by the different products developed, we can attend any call at any time of day. With a select group of professionals understood in the matter within the operations to be developed, we can qualify the quality within an efficiency and effectiveness for our service.

• Главный автор: Mosquera Cruz, Cecilia Stefania (author)
• Формат: bachelorThesis
• Опубликовано: 2017
• Предметы: SERVICIO; LIMPIEZA; TRABAJO; MARKETING MIX; MARKETING DE SERVICIO; MICROEMPRESA; DESARROLLO; PROFESIONALES
• Online-ссылка: http://repositorio.utmachala.edu.ec/handle/48000/11779