Estudio del comportamiento del consumidor en relación a la tenencia y cuidado de mascotas en la ciudad de Pasaje

This research work performed in order to meet consumer behavior with regard to tenure and pet care in the city of Pasaje in 2015. In the same theories for the used consumer behavior, psychology as their emotions, opinions, the relationship between human- animal, the benefits it brings to have pets in the home, the importance of the same. In these theoretical it mentions that emotions play an important role when choosing a product, good or service, it should be emphasized that these customers also can be influenced by another person. To carry out the research methodology was used in a quantitative approach as the survey of the aforementioned city. Among the executed investigation that have pets at home it generates many benefits, such as improved self-esteem, reduce stress, etc. Pets are considered a member of the family and are just as important as a person in the home, which deserves attention. With the outcome strategies that benefit the implementation of a pet spa in the Mega Veterinary Clinic and Pharmacy SU + KOTA such as CRM, Marketing Online (Community Manager), Direct Marketing, etc. they were determined In the absence of such a service in the city in question Veterinary become a pioneer by offering a more complete service unlike the competition, gaining a competitive advantage. In conclusion, the implementation of online marketing can keep in constant contact with both current and potential customers internal customers of the Veterinary distinctive is recommended to improve the customer-employee communication and restructure the corporate image generating more confidence to their customers.

• Автор: Valarezo Ortega, Damaris Abigail (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2015
• Предмети: MARKETING; ESTUDIO DE CONSUMIDOR; ESTUDIO DE MERCADO; COMPORTAMIENTO DEL CONSUMIDOR
• Онлайн доступ: http://repositorio.utmachala.edu.ec/handle/48000/3852