Análisis del comportamiento del consumidor del servicio de comida en la parroquia La Peaña

This work was developed in order to determine the preferences of consumer behavior of service offered by the restaurants in the Parish the base. Reference theories such as concept were used in which, what is consumer behavior? food service, restaurant and comprising, tastes and food preferences. The methodology used was the model of surveys executed people who were in the aforementioned parish. Among the executed investigation that people look for in a restaurant is the atmosphere, customer service, price and menu, so it turned out that expectations that lead to purchase food service is good care, because your attention they can return, also prefer the traditional foods they offer and more often go to the center of the town. People go with your family for a taste of their dishes. In conclusion, the implementation of the marketing plan to promote the services brings the strategy of customer service in this strategy the variety of dishes, according affordable prices to consumers and a friendly atmosphere will be offered as it will be incorporated into the local harmonic colors instrumental music and hygiene to achieve a quality service which will benefit positively to the facilities, training program sales techniques to good client care and social network advertising, radio, flyers, press employed will air promotions Discounts and constantly menu and can capture customer through advertising.

• 第一著者: Pineda Fernandez, Lisbeth Andrea (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2015
• 主題: MARKETING; ESTUDIO DE CONSUMIDOR; PUBLICIDAD; ESTUDIO DEL MERCADO
• オンライン･アクセス: http://repositorio.utmachala.edu.ec/handle/48000/3812