Análisis de la demanda de servicios educativos dirigida a la población de la ciudad de Machala

This project is set to file and identify the factors that influence the choice behavior of a primary and secondary educational services within the population of the city of Machala with which it hopes to determine positioning strategies for an educational institution themselves that enhanced the corporate image of the company in the first chapter I diagnosis under study theoretical and scientific framework of research is defined in Chapter II description of the proposed market analysis and strategies positioning is performed to give an institution educational and Chapter III assessment of the feasibility aspects that could vary or feasibility project develop theories of reference are based on scientific; legal and statistical articles based behaviors to the same education systems and are of great contribution for the development of this work with reference to items not more than 5 years before present and APA rules applying to quote the articles; the methodology will be quantifiable application as it will have to measure statistically consumer behavior towards educational services; concluding with the most important aspects of research and recommending strategies applied according to the factors that influence most influential in the choice of educational service or is this particular tax.

• Autore principale: Chavez Mendoza, Cristhian Emanuel (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2015
• Soggetti: MERCADO; MARKETING; ESTRATEGIA DE MERCADO; ESTUDIO DEL MERCADO
• Accesso online: http://repositorio.utmachala.edu.ec/handle/48000/3733