Estudio del comportamiento del consumidor de ropa femenina en talla plus de la ciudad de Machala
Make a marketing plan to help the female clothing stores of the city of Machala as a reference for its development and positioning, which is subject to the need of the new market niche that grows day by day, as it is women who are overweight, you can feel the shortages in the shops of women's c...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | bachelorThesis |
| Giella: | spa |
| Almmustuhtton: |
2015
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| Fáttát: | |
| Liŋkkat: | http://repositorio.utmachala.edu.ec/handle/48000/3744 |
| Fáddágilkorat: |
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Lasit fáddágilkoriid | Čoahkkáigeassu: | Make a marketing plan to help the female clothing stores of the city of Machala as a reference for its development and positioning, which is subject to the need of the new market niche that grows day by day, as it is women who are overweight, you can feel the shortages in the shops of women's clothes, which they don't hog the niche in study. The history of consumer behavior is changing, the consumer seeks to meet their needs and expectations. The methodology used is of type research, is to say research field as will be the technique of inquiry addressed to the consumers of women's clothing in plus size of the city of Machala, the staff will on the part of the investigator. The results obtained were of great significance, as commented on by the consumers was, he did not find a garment that will help him in his daily life, they indicated that they needed to move closer to where a dressmaker to design clothing to its extent and tastes, then we can give an account of how necessary it is run the following marketing plan raised, developing good strategies that will allow the store to tell to their female consumers, and will meet the current demand. He concluded by stating that the need of niche in study is present and is on the rise. It is recommended to help reflect the stereotype of female clothing in plus size, i.e. through the advertising, design more garments to your measurements, use mannequins to overweight women who possess a dress pleasing to the eye of the consumer to call your attention, it is advisable to make fashion show by including them in the society as a normal person and not remote. |
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