Análisis de nuevos mercados para la exportación de banano de la empresa Tecniagrex S.A.
The contribution of research in the various markets that has the banana export is an opportunity for analysis of potential new markets that the company TECNIAGREX SA. You can increase future, this will also allow us to analyze the drawback observed in the banana field, see how they are all productio...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repositorio.utmachala.edu.ec/handle/48000/4031 |
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Add Tag | Summary: | The contribution of research in the various markets that has the banana export is an opportunity for analysis of potential new markets that the company TECNIAGREX SA. You can increase future, this will also allow us to analyze the drawback observed in the banana field, see how they are all production processes, marketing, quality control, demand, supply and the competitive advantages of bananas. To understand the export and multifaceted that she made me have helped reading many magazines indexed giving me a broader all fields that we must consider about ways to commercialize knowledge, tariff barriers , the various setbacks that may arise during marketing, logistics that the company should have for the fruit has excellent quality and can reach your destination. In the period from January to October 2014 banana exports has reached 21.02%, ranking second export of non-traditional products, second only to aquaculture products. Due to the global crisis this year Ecuador lost 7% of the US market (22%, now 15%). It is expected that economic conditions will improve in the world to recover this market segment.The company is established and knows and is aware of the whole process and steps, the demands of the different markets should continue following up on trade agreements, especially with the European Union, which subsequently allowed to have a greater tonnage of export to other countries. |
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