Estudio del comportamiento de compra del consumidor de bebidas gaseosas en la ciudad de Machala
This study aims to determine the purchasing behavior of soda (tails) by a market study to establish parameters of the consumer. The methodology is descriptive and used as technical survey. The results show that consumers overwhelmingly preferred the black soft drinks, buy the product in stores in yo...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repositorio.utmachala.edu.ec/handle/48000/3901 |
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