Desarrollo de plan de comunicación política para un candidato a concejal a partir de la construcción de una imagen estratégica.
The insatiable need to win or generate short- or long-term change in the political field is necessary through communication; These two branches go hand in hand; Something demonstrative in the development of research that establishes and proposes a different methodology to follow to find a strategic...
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| Formato: | bachelorThesis |
| Publicado: |
2016
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| Acceso en liña: | http://repositorio.utmachala.edu.ec/handle/48000/9840 |
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Engadir etiqueta | Summary: | The insatiable need to win or generate short- or long-term change in the political field is necessary through communication; These two branches go hand in hand; Something demonstrative in the development of research that establishes and proposes a different methodology to follow to find a strategic political profile and develop a communication plan for the usefulness of a political party in adapting its candidate to the strategic profile created. For this purpose, the El Retiro parish of the city of Machala is used as a research point, where in the previous elections only a dignity was chosen for candidate for councilor, being able to apply research methods raised in the content of this work. The need to create new sources of work for the field of political communication and the advantage that a party knows its ideal candidate, created according to the needs of society |
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