Fortalecimiento de identidad corporativa en una organización prestadora de servicios con el fin de alcanzar sus objetivos organizacionales.

Strengthening of corporate identity in a service organization in order to achieve its organizational objectives. The present study aims to strengthen the Corporate Identity of CONSTRUPECAM CIA LTDA, an organization which provides electricity services, such as digitized reading, georeferenced, cut and reconnection of electricity for the National Corporation of Electricity CNEL EP Gold Business Unit, and also providing engineering and civil consulting services. The Organization is patented in the Province of El Oro, Machala city in General Manuel Serrano and / and Santa Rosa. It is important to mention that the research will be based only on its internal public: Operational or Field Personnel, Administrative Personnel and Executive Personnel, giving a total of 35 people as population and sample in which the research methodology will be used. The study is structured in four chapters for greater understanding; The first chapter will identify the field of study, characterization, its problem, its location, its facts of interest in the Organization, its population, its sample, its unit, its approach, its level or scope, its modality, its criteria Validity or reliability and the purpose of the investigatio

• Главный автор: Peña Pizarro, Liz Sayonara (author)
• Формат: bachelorThesis
• Опубликовано: 2016
• Предметы: IDENTIDAD CORPORATIVA,; COMUNICACION CORPORATIVA; CULTURA
• Online-ссылка: http://repositorio.utmachala.edu.ec/handle/48000/9841