Propuesta audiovisual para contribuir en el aseo de las calles y recolección de la basura en el cantón el Guabo

Audiovisual production as a communication strategy can be very beneficial in environmental awareness, a good structuring and foundation of its content will provide greater impact, achieving the desired goal. Marques and Reis (2017) mention that "It is important to promote digital videos, make them known in the media and trust in the positive impact that their actions can have on society" (p.224). Within our society is essential environmental awareness, we must take into account that the human being is the main factor and this depends on the environmental environment is in good condition. "A true fundamental right, with its own conditions; but little is said about the objection as a duty of the responsible citizen "Sartea (2013, p.394). Nowadays environmental studies are carried out to determine factors that affect this social problem, however, there is still the concern of human behavior before this problem, although man recognizes his attitude, but does not dare to do anything to change this situation. This work analyzed the different factors that affect the lack of environmental awareness on the part of the citizens of the canton El Guabo, which contributed to the construction and structuring of an audiovisual proposal as a communication strategy, with the purpose of reaching citizenship with a positive and humanitarian message, in this way to encourage the collaboration of people in cleaning the streets and collecting garbage. In order to achieve this objective, the observation and interviews were applied to the citizens, merchants and personnel of the municipal cleaning area with qualitative research methods and techniques, as well as the documented research, whose results contributed to the structural framework of the audiovisual proposal Once it was developed and finalized, it was presented to a group of people and officially delivered to the local municipal health chief for its respective dissemination. As a result of this work, it was determined that the factors that affect the lack of environmental awareness are due to the fact that people are very comfortable and little collaborators with the cleanliness of the streets, they are also not very humanitarian and in solidarity with the municipal cleaning staff considering that paying taxes does not contribute to cleaning. It was also determined that the lack of municipal cleaning personnel is an important factor to reduce street debris. It was identified that the descriptive audiovisual report is ideal for this proposal, since the characteristics of its structure were adapted to the needs of this audiovisual product. because it reflects the reality of the phenomenon, describes the relevant events and increases the interest of the viewer and finally obtained different reactions from the target audience, such as the importance and usefulness of this type of video, because it is emotional, reflects the reality in which they live and the message that transmits them makes them feel more committed, allowing them to value the work carried out by the municipal cleaning staff, respecting the trash collection schedules, complying with municipal regulations and not throwing garbage on the sidewalks, in this way the The results of this message test help to visualize a possible dissemination to a wider audience and thus achieve lessening the squalor of the streets in this canton.

• Glavni autor: Bereche Sánchez, Verónica Maricela (author)
• Format: bachelorThesis
• Izdano: 2018
• Teme: PROPUESTA AUDIOVISUAL; ESTRATEGIA COMUNICACIONAL; CONCIENTIZACION AMBIENTAL; ASEO DE LAS CALLES; RECOLECCION DE LA BASURA.
• Online pristup: http://repositorio.utmachala.edu.ec/handle/48000/12379