Aspectos económicos del consumidor y su relación con la compra de agua sin gas de la empresa Begoro S.A.
Generating value and competitiveness make every day companies are constantly changing, especially those engaged in marketing consumer products, as in the case of the company Begoro SA of the city of Santa Rosa, the same as dedicated to the marketing of drinks, and in which there is the need to impro...
Wedi'i Gadw mewn:
| Prif Awdur: | |
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| Fformat: | bachelorThesis |
| Iaith: | spa |
| Cyhoeddwyd: |
2015
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| Pynciau: | |
| Mynediad Ar-lein: | http://repositorio.utmachala.edu.ec/handle/48000/3838 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | Crynodeb: | Generating value and competitiveness make every day companies are constantly changing, especially those engaged in marketing consumer products, as in the case of the company Begoro SA of the city of Santa Rosa, the same as dedicated to the marketing of drinks, and in which there is the need to improve sales capacity currently held. This study was a methodological approach through the scientific method and allows for answers in the shortest time, while the problem was detected establish socioeconomic beverage consumer behavior in the city, to answer this question was performed recognition and definition of the problems, in order to identify lines of action, including the results we have 52% of respondents have a preference for water consumption; the remaining percentages are sports drinks, tea, or tap water, and the preference of bottled water consume 98% said they consume for your health because currently there is no confidence in the water coming through the tap or pipes . Work was completed thanks to the strategy of marketing mix based on product, price, promotion and place, will be released the product with new features, innovative image, flashy and distinctive packaging in the market, making a massive advertising all media and social networks, exposing promotions, discounts or offers. It is recommended that the company remains on the market with a very favorable price considering the consumer economy, along with a marketing department, sales staff, marketing manager and owner so that together are a hotbed of new ideas and create your once new products that offer |
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