Investigación de mercado del sector turístico con destinos internacionales de la provincia de El Oro

Develop a plan based on standard positioning strategies for tourist agencies located in the province of El Oro, which offer tourist services to international destinations. This market has been gradually evolving over the years and new communication technologies which eliminate knowledge gaps between perspective and reality. It seeks to maximize the illusion result sought by potential customers in the province of El Oro, applying specialized effective communication strategies with clear and consistent to what you need in the market offer messages, dreams and desires are prospects Key to generate positioning strategies and sales, in addition to the use of new communication technologies which is essential for every aspect of an organization. The quantitative research conducted in the target market, reflects the needs of consumers, the results allow us to focus a positioning campaign based on low prices, personalized services, destinations with tropical characteristics, sunny and beautiful scenery, handle domestic marketing in Company foundation manages foster an organizational culture which is essential for service differentiation against the competition and stakeholder engagement. Finally suggests the incorporation of ICT within the institution, achieving commercial developments along the lines of sales, promotion, pre-sales service and after-sales.

• Hovedforfatter: Wong Tinoco, Xavier Andres (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2015
• Fag: MARKETING; ESTUDIO DEL MERCADO; TURISMO; TICS
• Online adgang: http://repositorio.utmachala.edu.ec/handle/48000/3860