Análisis del comportamiento del consumidor con respecto a la demanda de productos publicitarios en la ciudad de Machala
This research project was conducted in order to analyze consumer behavior with regard to the demand for promotional products in the city of Machala. In the theories of different authors related to consumer behavior and communication tools used in marketing, where every theory was vital to have the k...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repositorio.utmachala.edu.ec/handle/48000/3714 |
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