Estudio y análisis del comportamiento del consumidor de ropa deportiva de la ciudad de Machala

Conduct a study of consumer behavior, it is one of the primary factors that allows you to get results about the satisfaction that you have the consumer at the time of experiencing some purchase; a marketing plan specific truthful and you can achieve the development of this project to be held in the city of Machala, where today the sport has a preferential place in our environment; as there is a large number of people who make or practice any sport activity, go to gyms or do exercises in the open air; that is why there are now sporting brands that not only focus on athletes for competition, but also on the general public you are looking for keep in Form and eliminating the increase in weight in your body by means of the exercise. The methodology to be applied will be a survey of consumers and buyers of sports clothing, which will be held in a personal way in strategic locations for the sale of this type of garment. The needs that today the consumer, in this segment; it is based on its satisfaction at the same time at your convenience, price, quality; since they are becoming increasingly more stringent at the time of purchasing their products and even more so when it comes to clothing, which must be on a par with their needs and desires; in regards to the frequency of purchase consumers typically make a change of clothing , each season, that is to say that there is not much demand; therefore it must take into account the retention and loyalty of customers or consumers by means of different market strategies, you must also comply with the expectations of customers To achieve what they really need and include a niche market.

• 1. Verfasser: Luna Neira, Evelyn Daniela (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2015
• Schlagworte: ESTUDIO DEL CONSUMIDOR; MARKETING; ESTUDIO DE MERCADO; INDUSTRIA DE TEXTILES
• Online Zugang: http://repositorio.utmachala.edu.ec/handle/48000/3790