Análisis de factibilidad para la creación de una empresa productora y comercializadora de una bebida nutritiva a base de avena en la ciudad de Machala

This study was developed in the canton of Machala, El Oro, and it is objective was to determine the feasibility of creating a producer and marketer of a nutritional drink made of oatmeal company. This type of drink or despite being new to the people, has not been promoted mostly as a business and as a healthy alternative for the food, nutritional and beneficial to the body supplement, oatmeal is one of the most comprehensive and healthy cereals; provides energy, vitamin E, B6 and B5, plus minerals such as iron, selenium, manganese and copper. The objectives of this work were: Elaborate a feasibility study for the creation of a producer and marketer of a nutritional drink made of oatmeal company for the city of Machala. Determine the appropriate production process for the manufacture of a product of high nutritional value and easily accessible to the consumer. Elaborate an economic and financial evaluation for the constitution of the company. The use of surveys of a 100 people sample, showed that 95% of people consume oat-based drinks. As for the financial feasibility analysis was performed and it was determined that the type of venture is profitable fully abiding by the proposed parameters.

• 第一著者: Ayavaca Granda, Rafael Alberto (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2014
• 主題: ANÁLISIS FACTIBILIDAD; BEBIDA NUTRITIVA; AVENA; CANTÓN MACHALA
• オンライン･アクセス: http://repositorio.utmachala.edu.ec/handle/48000/1940