Plan emprendimiento para la comercialización de pulpa de cangrejo en la ciudad de Machala.
The following project is carried out in order to determine the feasibility of commercializing a new brand of Crab Pulp in the City of Machala, so it was important to draw on previous research, theories of many authors, scientific articles that served as the basis To inquire into the origin and timel...
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| 格式: | bachelorThesis |
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2017
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| 在線閱讀: | http://repositorio.utmachala.edu.ec/handle/48000/11757 |
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添加標簽 | 總結: | The following project is carried out in order to determine the feasibility of commercializing a new brand of Crab Pulp in the City of Machala, so it was important to draw on previous research, theories of many authors, scientific articles that served as the basis To inquire into the origin and timeliness of why our project is to be undertaken. To be able to know the current situation of the sector. With this project we want to know if our product will have the expected acceptance in the population Machaleña since our product is rich in flavor and high in quality having as a reference strategic points to have good acceptance in the market, giving our product and know the Tastes and preferences that consumers have in such a way to know the characteristics with which they want our product. Duly obtained the results could be detailed that the business model that would be decided to undertake, the raison d'être of the company, what will be its product, its advantage over the competition, its brand, how it will reach the consumer, its price sale; That is to say here the enterprise is described in detail on the basis of the information already collected in the chosen market. Finally, the different types of feasibility are carried out according to the project, which will allow to know the equipment to be used, the internal infrastructure of the office, the environmental and social factor in relation to the commercialization but above all the financial feasibility, ie monetary values that Will be necessary for the company to position itself competitively and in turn fulfill its vision of being recognized in the local market to finally achieve its positioning. Because we have a market with product differentiation, consumers usually purchase food that meets their needs and in turn with affordability. |
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