Análisis de las características del consumidor de productos derivados del banano en la ciudad de Machala

This project is based on the importance of factors of consumer behavior, the study of the profile, and characterization to determine buying motives are taken into a product. Our raw material (banana); with good manufacturing a top quality product with a high vitamin power is potential for human growth. It should be noted that our country is one of the largest banana producers in South America. In some parts of Ecuador by the abundance of most banana producers discarded fruit. As we all know our country has different climates; which allow the cultivation of this fruit in greater abundance than in the coastal region and especially in the province of Oro, which is why we have chosen this fruit because in the months of February to June is the time where this fruit It is produced in greater volume and producers are forced to discard fruit in good condition. Prior to this segmentation was performed at the City market Machala resulting host absolute total flake bananas, but most people lack the knowledge of nutritional values that this fruit has, in the 399 surveys of the population of the city of Machala was found that much of the population wants the scale banana taste and preference is to advertisements on LED screens, television media is the busiest and night hours, their food expenses range from $ 400 or more dollars to me, s and place of purchase to go is usually the market, followed by hyper Market why the fixed campaign will focus on aggressive advertising, communication and distribution that will arise through strategies and marketing tools.

• Main Author: Ortega Torres, Madeleyne Denisse (author)
• Format: bachelorThesis
• Language: spa
• Published: 2015
• Subjects: ESTUDIO DEL CONSUMIDOR; DERIVADOS DEL BANANO; MARKETING; ESTUDIO DEL MERCADO
• Online Access: http://repositorio.utmachala.edu.ec/handle/48000/3802