Estudio de la cadena de comercialización de la producción de cacao orgánico en la parroquia el progreso cantón Pasaje

In the accomplishment of the present work of investigation(research) of the producers of cocoa of the Association of cocoa The Progress carries out by means of questions that they relate to the productivity and marketing of the organic cocoa.They are reasons by that the following aims(lenses) were established:- The producers' quantity of cocoa establishes in the Association of the Parish The Progress.- Study of the productive offer of the cocoa and his(her,your) by-products in added value and average local price in the parish The Progress, Canton Passage(Ticket).- Offers to channel the perspectives of the marketing cocoa with a view to the strengthening organizacional.He(She) proposed that an alternative to take advantage of the cocoa in the Association of co-coa The Progress is to commercialize it giving him(her) added value reason for which there is indispensable a suitable system of strategies, which is completed by channels of distribution and a market research.This association possesses(relies on) 144 associates certified in organic production by the cer-tificadora ECOCERT, these associates supply of cocoa that is sold to the association in slobber, since the same one it ferments and dries it to obtain an ideal quality for his(her,your) marketing with average prices of 146 $ c/qq.Managing with this work to give a detailed offer of how to improve his(her,your) chain of mar-keting obtaining with this to establish a higher standard of living of his(her,your) associates and for ende of the whole community.

• Glavni avtor: Guerrero Pardo, Marlon Guillermo (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2011
• Teme: COMERCIALIZACIÓN; PRODUCCIÓN; CACAO ORGÁNICO; CANTÓN PASAJE
• Online dostop: http://repositorio.utmachala.edu.ec/handle/48000/1767