Análisis demográfico del comportamiento del consumidor de los servicios bancarios en la ciudad de Machala

This research work is aimed at analyzing the behavior of the consumers of financial services through a quantitative research to develop strategies and tools that will enable us to improve service levels and customer care, the methodology used was with a quantitative approach which was developed thro...

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Detalhes bibliográficos
Autor principal: Cevallos Armijos, Cinthia Elizabeth (author)
Formato: bachelorThesis
Idioma:spa
Publicado em: 2015
Assuntos:
Acesso em linha:http://repositorio.utmachala.edu.ec/handle/48000/3743
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