Estrategias de comunicación para el posicionamiento de un modelo de imagen pública de liderazgo político en el contexto social actual en el cantón Machala, provincia de El Oro, año 2014.
This research is the public image of a political leader in election campaigns, which led to promote a study on the identification of major public marketing communication strategies, and, thus know the actions or activities that promote the construction and positioning, taking into account the social...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2015
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| Accés en línia: | http://repositorio.utmachala.edu.ec/handle/48000/2526 |
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Afegir etiqueta | Sumari: | This research is the public image of a political leader in election campaigns, which led to promote a study on the identification of major public marketing communication strategies, and, thus know the actions or activities that promote the construction and positioning, taking into account the social Canton Machala. |
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