Medición y evaluación en comunicación estratégica. Caso de estudio “Banco Solidario
The object of this investigation was to determinate how communication management contributed to reach the organizational objectives of Solidario Bank by the case study of “The New Brand Campaign”. For this purpose the Communication Management Bridge evaluation tool was applied, which consist on a cl...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/11256 |
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