Medición y evaluación en comunicación estratégica. Caso de estudio Campaña Permanente de Educación en Seguridad Vial del Fondo de Accidentes de Tránsito FONSAT
In this thesis, we study the Permanent Road Safety Education Campaign of the Road Accident Fund FONSAT, implemented from May to November 2013 to carry out the measurement and evaluation in strategic communication, in order to prove that the strategic communication planning, including the role of mea...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/11255 |
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