The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales]
Since internet appeared 40 years ago, it produced a change in communications in general. Education is also involved in this process which includes the use of new technology as a basic tool in the process of information. University, which is in charge of educating human beings, has to understand the...
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| פורמט: | article |
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2010
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| גישה מקוונת: | http://dspace.utpl.edu.ec/handle/123456789/19322 |
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הוספת תג
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הוספת תג | _version_ | 1840609385605234688 |
|---|---|
| author | Paladines Galarza, F. |
| author2 | Velasquez Benavides, A. |
| author2_role | author |
| author_facet | Paladines Galarza, F. Velasquez Benavides, A. |
| author_role | author |
| collection | Repositorio Universidad Técnica Particular de Loja |
| dc.creator.none.fl_str_mv | Paladines Galarza, F. Velasquez Benavides, A. |
| dc.date.none.fl_str_mv | 2010-04-15 2010-01-01 2017-06-16T22:03:20Z 2017-06-16T22:03:20Z 29/06/2010 |
| dc.identifier.none.fl_str_mv | doi 9.78E+17 doi http://dspace.utpl.edu.ec/handle/123456789/19322 |
| dc.language.none.fl_str_mv | Español |
| dc.publisher.none.fl_str_mv | CISCI 2010 - Novena Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, 7to Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2010 - Memorias |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica Particular de Loja instname:Universidad Técnica Particular de Loja instacron:UTPL |
| dc.subject.none.fl_str_mv | Communicate Digital campaignes University brand Web 2.0 |
| dc.title.none.fl_str_mv | The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales] |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | Since internet appeared 40 years ago, it produced a change in communications in general. Education is also involved in this process which includes the use of new technology as a basic tool in the process of information. University, which is in charge of educating human beings, has to understand the evolution of this technology and its applications in education field. Could be useful for people, who works in marketing and communications, to know how to reinforce the communication of an specific brand, using digital campaigns, because Ecuador has 13% of internet users, and they are young people. Besides, this communication systems could lose space. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | UTPL_57c3d99a87d7fdf88f25d2882b0353b5 |
| identifier_str_mv | doi 9.78E+17 |
| instacron_str | UTPL |
| institution | UTPL |
| instname_str | Universidad Técnica Particular de Loja |
| language_invalid_str_mv | Español |
| network_acronym_str | UTPL |
| network_name_str | Repositorio Universidad Técnica Particular de Loja |
| oai_identifier_str | oai:dspace.utpl.edu.ec:123456789/19322 |
| publishDate | 2010 |
| publisher.none.fl_str_mv | CISCI 2010 - Novena Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, 7to Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2010 - Memorias |
| reponame_str | Repositorio Universidad Técnica Particular de Loja |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica Particular de Loja - Universidad Técnica Particular de Loja |
| repository_id_str | 1227 |
| spelling | The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales]Paladines Galarza, F.Velasquez Benavides, A.CommunicateDigital campaignesUniversity brandWeb 2.0Since internet appeared 40 years ago, it produced a change in communications in general. Education is also involved in this process which includes the use of new technology as a basic tool in the process of information. University, which is in charge of educating human beings, has to understand the evolution of this technology and its applications in education field. Could be useful for people, who works in marketing and communications, to know how to reinforce the communication of an specific brand, using digital campaigns, because Ecuador has 13% of internet users, and they are young people. Besides, this communication systems could lose space.CISCI 2010 - Novena Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, 7to Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2010 - Memorias2017-06-16T22:03:20Z2010-04-152017-06-16T22:03:20Z2010-01-0129/06/2010info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articledoi9.78E+17doihttp://dspace.utpl.edu.ec/handle/123456789/19322Españolinfo:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica Particular de Lojainstname:Universidad Técnica Particular de Lojainstacron:UTPL2017-06-16T22:03:20Zoai:dspace.utpl.edu.ec:123456789/19322Institucionalhttps://dspace.utpl.edu.ec/Institución privadahttps://www.utpl.edu.ec/https://dspace.utpl.edu.ec/oai.Ecuador...opendoar:12272017-06-16T22:03:20Repositorio Universidad Técnica Particular de Loja - Universidad Técnica Particular de Lojafalse |
| spellingShingle | The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales] Paladines Galarza, F. Communicate Digital campaignes University brand Web 2.0 |
| status_str | publishedVersion |
| title | The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales] |
| title_full | The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales] |
| title_fullStr | The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales] |
| title_full_unstemmed | The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales] |
| title_short | The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales] |
| title_sort | The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales] |
| topic | Communicate Digital campaignes University brand Web 2.0 |
| url | http://dspace.utpl.edu.ec/handle/123456789/19322 |