The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales]
Since internet appeared 40 years ago, it produced a change in communications in general. Education is also involved in this process which includes the use of new technology as a basic tool in the process of information. University, which is in charge of educating human beings, has to understand the...
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2010
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| Online Zugang: | http://dspace.utpl.edu.ec/handle/123456789/19322 |
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