The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales]

The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales]

Since internet appeared 40 years ago, it produced a change in communications in general. Education is also involved in this process which includes the use of new technology as a basic tool in the process of information. University, which is in charge of educating human beings, has to understand the...

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Bibliographic Details
Main Author: Paladines Galarza, F. (author)
Other Authors: Velasquez Benavides, A. (author)
Format: article
Published: 2010
Subjects:
Communicate
Digital campaignes
University brand
Web 2.0
Online Access:http://dspace.utpl.edu.ec/handle/123456789/19322
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http://dspace.utpl.edu.ec/handle/123456789/19322

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