Plan de comunicación integral de la marca Veris como una estrategia de posicionamiento en el mercado de la atención médica ambulatoria privada en la ciudad de Quito, 2014

The communication plan is a useful tool to give a company an effective addressing that allows it to improve its internal and external communication, focused on strengthening the work environment and is necessary to achieve market positioning to obtain a higher profitability. This research focuses on...

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Bibliographic Details
Main Author: Ron Donoso, Nadia Cleopatra (author)
Format: masterThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.utpl.edu.ec/handle/123456789/11173
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