Plan de comunicación integral de la marca Veris como una estrategia de posicionamiento en el mercado de la atención médica ambulatoria privada en la ciudad de Quito, 2014

The communication plan is a useful tool to give a company an effective addressing that allows it to improve its internal and external communication, focused on strengthening the work environment and is necessary to achieve market positioning to obtain a higher profitability. This research focuses on...

• Tác giả chính: Ron Donoso, Nadia Cleopatra (author)
• Định dạng: masterThesis
• Ngôn ngữ: spa
• Được phát hành: 2014
• Những chủ đề: Comunicación en administración; Salud ambulatoria – Servicios; Magíster en gestión empresarial - Tesis y disertaciones académicas
• Truy cập trực tuyến: http://dspace.utpl.edu.ec/handle/123456789/11173