Visibility and impact of the microcredit and the digital social media: A case study of financial institutions in Ecuador

Visibility and impact of the microcredit and the digital social media: A case study of financial institutions in Ecuador

This study analyses the impact and visibility of financial institutions that promote the microcredit product through digital social media such as Facebook and Twitter in Ecuador. It analyses 70 Ecuadorian financial institutions that according to data from the Ecuadorian Superintendence of Banking an...

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Bibliografski detalji
Glavni autor:	Salas Tenesaca, E. (author)
Daljnji autori:	Espinoza Loayza, V. (author), Puertas Hidalgo, R. (author), Samaniego Namicela, A. (author)
Format:	article
Izdano:	2017
Teme:	Digital social media Financial institutions Microcredit Visibility
Online pristup:	http://dspace.utpl.edu.ec/handle/123456789/18714
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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